Selling your business is a major milestone, and it starts with knowing its true value.

At Rohde & Co., we’re not your typical valuation firm or business broker. We’ve sat on the other side of the table: spending our careers in private equity, acquiring, investing in, and growing small businesses just like yours.

We know what drives value, what buyers really look for, and where most valuations get it wrong. Too many business owners get taken advantage of, handed an inflated number just to win the engagement, only to be disappointed when it’s time to actually sell. We’re here to make sure that doesn’t happen to you.

It’s not just a number, it’s your life’s work. We understand the uncertainty, the emotions, and the stakes involved. You deserve a valuation you can trust, built by people who know how real buyers think, not just what a formula says. That’s the clarity we give you, so when the time comes to sell, you know exactly where you stand.